Facebook Business Page
Facebook is a 3rd party application. The following information has been provided to our associates as a guide for integrating some of our Keller Williams Technologies with Facebook. We can not Support this 3rd party applcation but we would like to make these instructions available.That being said, Facebook is being used by 91% of Americans. It is by far the most popular social media platform and should not be overlooked when forming an Internet Marketing Strategy.
Facebook does not allow you to promote a business on your personal profile. Facebook does allow you to promote your business on a Facebook Business Page (formerly known as a Fan Page).
Step 1. Set up your Facebook Business Page
Step 2: Make sure that you have Wolfnet MapTracks or MLS Property Search Map on your website. If you do not have MapTracks, just login to your Wolfnet Back Office and click on the banner for MapTracks. It should look like this:
It is also a good practice to add MapTracks to the home page of your agent website. Here are instructions if you want to do this (optional): http://answers.kw.com/knowledgemanager/questions.php?questionid=1211
Also, if you do not even have Wolfnet, here is how you get it: http://answers.kw.com/knowledgemanager/questions.php?questionid=1211
Step 3: Watch our Archived Webinar on Facebook Business Page.
On this webinar we teach you how to Add "Search MLS by Map" and "Your Home's Value" features. You will need to watch the video to understand the rest of these instructions: https://www1.gotomeeting.com/register/226045304
Step 4: Add a "Search MLS by Map" Tab to Facebook Business Page. Here is the code that we show in the recorded webinar above:
A. Give your FBML page a title "Search MLS by Map"
B. Enter this code:
<div style="text-align: center;"><a href="http://www.kw.com/kw/MapSearch.action?search_type=office" target="_blank"><img height="136" border="0" width="291" src="http://images.kw.com/agent_photos/2/0/4/204313//library/search_by_map_1287949160801.jpg" alt="Search MLS by Map" /></a><br />
<a href="http://www.kw.com/kw/sell-your-home.html" target="_blank"><br />
</a></div>
C. Replace this URL: http://www.kw.com/kw/MapSearch.action?search_type=office
with the exact URL of your Map Search Page
Step 5: Add a "Your Home's Value" Tab to Facebook Business Page
A. Give your FBML page a title "Your Home's Value"
B. Enter this code:
<div style="text-align: center;"><br />
<a target="_blank" href="http://www.kw.com/kw/sell-your-home.html"><img height="159" border="0" width="206" alt="Find Real Estate Value" src="http://images.kw.com/agent_photos/2/0/4/204313//library/find_your_home_value_1287949179950.jpg" /></a></div>
C. Replace this URL:
http://www.kw.com/kw/sell-your-home.html
with the exact URL of your CMA page
Again, these instructions are a supplement to our Archived Webinar on the Facebook Business Page: https://www1.gotomeeting.com/register/226045304
Get the PowerPoint used on this Facebook Business Page Webinar: http://drop.io/kwfacebook
Bonus Material:
Add a "Like Badge". Here are the instructions: http://answers.kw.com/knowledgemanager/questions.php?questionid=1721
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Last Updated
2nd of November, 2010
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